Taking Charge of Ad Integrity: Aidem’s Purely Deterministic Anti-Fraud System
In a digital advertising world where fraudulent impressions can drain budgets and distort performance, Aidem Ads stands out with a purely deterministic Anti-Fraud system—one that doesn’t sacrifice scale. Despite enforcing the most robust General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) pre-bid filters on the market, we still reach enormous scale to deliver any campaign you throw our way. Put simply, Aidem Ads ensures your message gets in front of genuine audiences—at the massive volume you need.
At Aidem, we believe fraud prevention shouldn’t be an extra you have to purchase. By making these robust, deterministic GIVT and SIVT filters available at no additional cost, we empower you to focus on what truly matters—running effective, measurable ad campaigns that reach real audiences. Our commitment to uncompromising transparency and advanced fraud detection is just one more way we’re redefining what advertisers can expect from their digital marketing partners.
Anti Device Spoofing
Utilizing advanced network fingerprinting, we validate the device type and manufacturer at the moment of delivery. For example, if a bid claims to be originating from an Apple TV but is actually a desktop browser, it’s instantly detected and reported on a per-impression basis. For inventory transacted via Aidem SSP, this verification occurs right at auction time.Anti Publisher Spoofing
We take ads.txt and sellers.json enforcement seriously, verifying every request to confirm the publisher’s legitimacy. This firm adherence to industry standards ensures your ads appear only in verified environments.Anti Placement Spoofing
Video placement quality is protected by detecting and measuring discrepancies between declared placements—like in-stream OTT—and actual placements—like muted outstream on the web. If we identify a mismatch, the associated SSP, Publisher ID, Site or App ID, and Placement ID are proactively blocked across the entire DSP.Anti VTR Spoofing
For creatives delivered via Aidem’s ad server, we monitor asset downloads and VAST pixel-firing timings to verify authenticity. No more inflated view-through rates (VTR); we make sure what’s reported matches real user engagement.Datacenter Exclusion
Using a daily updated list of IP ranges and Autonomous System Numbers (ASNs) owned or used by datacenters, we systematically block bot traffic at the DSP edge—shutting out server farms that artificially inflate impressions.Crawler Exclusion
Crawlers can wreck campaign metrics. Aidem’s updated list of user agents, IP ranges, and ASNs linked to crawler activity blocks these requests at the DSP edge, preventing them from skewing your data.VPN Exclusion
By maintaining a regularly updated database of VPN-provider IP ranges and ASNs, we eliminate the anonymity layer that fraudsters often exploit, keeping your traffic real and verifiable.Proxies Exclusion
Similar to our VPN strategy, Aidem tracks and blocks known proxy server IP ranges and ASNs. This closes another loophole that can be used for fraudulent traffic.Residential Proxies Exclusion
Residential proxy providers mask bot activity behind household IP addresses. We combat this by proactively blocking exit nodes associated with residential proxies to protect your campaigns from hidden invalid traffic.In-App Web Views
Requests from in-app browsers like the Instagram Web View are proactively blocked. This helps ensure your ads aren’t unintentionally displayed in low-quality or unapproved placements.Rewarded Content
Aidem blocks impressions generated by rewarded or incentivized views, preserving the integrity of your metrics and protecting against disingenuous user engagement.Arbitrage
CPC-to-CPM arbitrage, can inflate your costs without real user interest. By analyzing the referrer of every request, we detect and block this arbitrage traffic at the source.Invalid Auction Data
Inconsistencies in request fields—like mismatched domains or pages—are instantly flagged. We ensure that the data you see reflects genuine, coherent ad requests.
