Aidem Ads

Taking Charge of Ad Integrity: Aidem’s Purely Deterministic Anti-Fraud System

Giovanni Sollazzo — Thu, 06 Mar 2025 05:00:16 GMT

In a digital advertising world where fraudulent impressions can drain budgets and distort performance, Aidem Ads stands out with a purely deterministic Anti-Fraud system—one that doesn’t sacrifice scale. Despite enforcing the most robust General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) pre-bid filters on the market, we still reach enormous scale to deliver any campaign you throw our way. Put simply, Aidem Ads ensures your message gets in front of genuine audiences—at the massive volume you need.

At Aidem, we believe fraud prevention shouldn’t be an extra you have to purchase. By making these robust, deterministic GIVT and SIVT filters available at no additional cost, we empower you to focus on what truly matters—running effective, measurable ad campaigns that reach real audiences. Our commitment to uncompromising transparency and advanced fraud detection is just one more way we’re redefining what advertisers can expect from their digital marketing partners.

Anti Device Spoofing
Utilizing advanced network fingerprinting, we validate the device type and manufacturer at the moment of delivery. For example, if a bid claims to be originating from an Apple TV but is actually a desktop browser, it’s instantly detected and reported on a per-impression basis. For inventory transacted via Aidem SSP, this verification occurs right at auction time.
Anti Publisher Spoofing
We take ads.txt and sellers.json enforcement seriously, verifying every request to confirm the publisher’s legitimacy. This firm adherence to industry standards ensures your ads appear only in verified environments.
Anti Placement Spoofing
Video placement quality is protected by detecting and measuring discrepancies between declared placements—like in-stream OTT—and actual placements—like muted outstream on the web. If we identify a mismatch, the associated SSP, Publisher ID, Site or App ID, and Placement ID are proactively blocked across the entire DSP.
Anti VTR Spoofing
For creatives delivered via Aidem’s ad server, we monitor asset downloads and VAST pixel-firing timings to verify authenticity. No more inflated view-through rates (VTR); we make sure what’s reported matches real user engagement.
Datacenter Exclusion
Using a daily updated list of IP ranges and Autonomous System Numbers (ASNs) owned or used by datacenters, we systematically block bot traffic at the DSP edge—shutting out server farms that artificially inflate impressions.
Crawler Exclusion
Crawlers can wreck campaign metrics. Aidem’s updated list of user agents, IP ranges, and ASNs linked to crawler activity blocks these requests at the DSP edge, preventing them from skewing your data.
VPN Exclusion
By maintaining a regularly updated database of VPN-provider IP ranges and ASNs, we eliminate the anonymity layer that fraudsters often exploit, keeping your traffic real and verifiable.
Proxies Exclusion
Similar to our VPN strategy, Aidem tracks and blocks known proxy server IP ranges and ASNs. This closes another loophole that can be used for fraudulent traffic.
Residential Proxies Exclusion
Residential proxy providers mask bot activity behind household IP addresses. We combat this by proactively blocking exit nodes associated with residential proxies to protect your campaigns from hidden invalid traffic.
In-App Web Views
Requests from in-app browsers like the Instagram Web View are proactively blocked. This helps ensure your ads aren’t unintentionally displayed in low-quality or unapproved placements.
Rewarded Content
Aidem blocks impressions generated by rewarded or incentivized views, preserving the integrity of your metrics and protecting against disingenuous user engagement.
Arbitrage
CPC-to-CPM arbitrage, can inflate your costs without real user interest. By analyzing the referrer of every request, we detect and block this arbitrage traffic at the source.
Invalid Auction Data
Inconsistencies in request fields—like mismatched domains or pages—are instantly flagged. We ensure that the data you see reflects genuine, coherent ad requests.

Aidem Measurement: The Only Attribution Solution That Covers Everyone, Everywhere

Giovanni Sollazzo — Wed, 05 Mar 2025 05:00:19 GMT

In a digital landscape crowded with partial data and incomplete attribution models, Aidem Measurement emerges as a true game-changer. As the only solution on the market built on personally identifiable information (PII), it seamlessly tracks campaign impact across the entire United States—covering every device, every person, every household. Simply put, if you’re looking to replace guesswork with precision, Aidem Measurement is your answer.

Why does this matter? Traditional attribution tools often rely on fragmented or cookie-based approaches that leave advertisers with blind spots and incomplete datasets. Aidem Measurement solves this by operating on a robust, privacy-safe foundation of PII—think hashed, consented data that pinpoints exactly who saw your ads and, crucially, whether they converted. This method breaks down barriers between mobile, desktop, connected TV, and more, giving you a single, unified view of your audience’s journey.

The result is total visibility—and when you can see the full picture, you gain the power to optimize every point in your marketing funnel. From initial exposure to final conversion, Aidem Measurement helps you allocate your spend with surgical precision, ensuring no dollar goes to waste. It’s the next evolution of attribution—one that covers every person, every device, and every household, all under one transparent and comprehensive dashboard. Welcome to the future of measurement.

Your Placements, Your Control: Aidem Ads is the Only Platform with self-service URL-Level Reporting

Giovanni Sollazzo — Tue, 04 Mar 2025 17:25:43 GMT

If you’ve ever wished for full transparency into your digital ad placements, prepare to have that wish granted. Aidem Ads is proud to be the only platform that offers self-service URL-level resolution in our reporting interface. This unprecedented level of detail empowers you to see exactly where your ads are running, right down to the specific web page, giving you unmatched insight and control over your campaigns.

Why does this matter? In a world where brand safety and accountability are paramount, it’s no longer enough to know which site your ad was on: you need to know which page. That’s where Aidem Ads truly stands apart. By pinpointing your most profitable or high-traffic URLs, you can confidently allocate your budget and optimize your strategy in real time. No guesswork, no vague metrics: just clear, actionable data that keeps you fully informed. Take a look at the screenshots below to see how our intuitive dashboard displays page-level performance metrics, empowering you to refine content, placements, and targeting with laser precision. Get the transparency and control you’ve always wanted with Aidem Ads.

With Aidem Reporting, you’re not just getting a glimpse of your campaigns—you’re getting the entire picture. Whether you’re a data scientist hungry for raw logs or a marketer looking for quick, point-and-click answers, our real-time, full-spectrum reporting ensures you have all the insight you need, in the format you prefer. Now, you can truly say that no metric is off-limits. Welcome to the next level of transparency in digital advertising—only with Aidem Ads.

Aidem Copilot: The Only AI that Lets You Chat Your Way to a Perfect Ad Audience

Giovanni Sollazzo — Tue, 04 Mar 2025 15:05:24 GMT

Get ready to say goodbye to guesswork and hello to personalized, data-driven ad targeting—courtesy of Aidem Copilot, the only AI on the market that can assemble a digital advertising audience via a GPT-like interface. With just a few lines of natural language, you can specify who you want to reach—think “small business owners in North America interested in SaaS solutions”—and Aidem Copilot instantly generates a targeted audience that aligns with your campaign goals. But we don’t stop there: unlike other AI platforms that keep their methods hidden in a “black box,” Aidem Copilot offers full disclosure of the audience composition, so you can see exactly how your segments are built.

Transparency is just the beginning. Aidem Copilot doesn’t lock you into a pre-determined audience; instead, it empowers you to tweak and fine-tune your targeting to match your unique needs. Want to narrow the age range, exclude certain industries, or double down on specific job titles? No problem. It’s all done with intuitive, simple commands, so you can customize, revise, and optimize as you go—no coding or lengthy setups required. At Aidem Ads, we believe you should have both the ease of a friendly AI interface and the freedom to shape your campaign every step of the way. That’s what sets Aidem Copilot apart: absolute clarity, effortless customization, and performance-driven results, all in one cutting-edge platform.

Aidem Reporting: Everything, Everywhere, All at Once

Giovanni Sollazzo — Mon, 03 Mar 2025 05:00:00 GMT

In the race for data-driven success, how often do you wish you could peer into every single detail of your advertising campaigns—right down to the raw logs? At Aidem Ads, we believe you shouldn’t have to wish; you should have it by default. That’s why we’re unveiling Aidem Reporting, the only reporting system on the market that offers real-time access to every single OpenRTB field, and more. Powered by our new interface, Aidem Reporting transcends the usual pie charts and line graphs, giving you an unparalleled window into the minutiae of each impression.

1. Metabase-Powered BI at Your Fingertips

Our cutting-edge reporting interface is built on Metabase, a modern, user-friendly Business Intelligence platform. With direct access to our win logs, you’ll have near-instant visibility into the metrics, dimensions, and performance data that matter most. Whether you need to measure cross-device impressions, analyze geo-distribution in real time, or break down custom targeting attributes, Metabase makes it all effortlessly accessible—without any coding required.

2. Every Impression, Every Detail

Through our robust reporting, you can query all 270 dimensions and fields for every impression—within about 60 seconds of latency. This near-real-time log access isn’t limited to single-campaign views either. Gain cross-channel, multi-campaign insights that let you instantly see how different ad placements, times of day, or creative variations stack up. It’s a treasure trove of data for advanced users and analysts, but intuitive enough for everyone to benefit.

3. Seamless Integration with Your Favorite BI Tools

Prefer to use your own analytics environment? No problem. Aidem’s API supports integrations with the most popular BI platforms, ensuring you can pipe raw data directly into the tools you already know and love. And if you want ultimate control over your data pipeline, you’ll appreciate our free, near-real-time win log file access in Parquet format, deliverable to any S3-compatible bucket. That means you can store, process, and analyze your raw impression data however you see fit, at no additional cost.

4. Unmatched Demographic Insights—Automagically

Here’s the game-changer: Aidem Ads provides demographics reporting for every single impression—even if audiences weren’t explicitly targeted. Think of it like having Nielsen-level audience segmentation baked right into your media buys. You’ll see demographic breakdowns (age, gender, and more) alongside all your standard OpenRTB fields, giving you the power to refine creative strategies and campaign targeting on the fly.

5. Why This Matters

Traditional reporting dashboards often limit you to a handful of pre-selected metrics and dimensions. Aidem Reporting, in contrast, unleashes the full power of OpenRTB—complete with advanced demographic insights—in real time. You get to see exactly when, where, how, and to whom your ads are served. This is more than just data; it’s transparency, flexibility, and actionable insights that make every advertising dollar work harder for you.